Top SEO Trends to Consider in 2023!

The importance of having a good online presence for organisations is growing as the digital era progresses. Strong SEO strategies are one of the main factors in this. The practice of improving a website for Google’s search algorithm is known as search engine optimization (SEO), and technical SEO has a significant influence on a site’s crawl ability, user-friendliness, and click-through rate (CTR). Ranking higher in Google’s search results for pertinent keywords is the ultimate aim of SEO.

The only issue is that Google’s algorithm is continuously changing, with up to 600 tweaks and updates taking place each year. Google is always looking for innovative approaches to enhance its search results. Consequently, it becomes increasingly difficult for SEO experts to modify their techniques as Google’s algorithm changes. 

Here are a few SEO trends you need to watch out for in 2023!

1. Conduct a Good Keyword Research

To find the information people are looking for, users enter phrases known as keywords into search engines. Once upon a time, a website would perform research on these keywords in order to rank top in the search results However, in recent years, keyword research’s goal has evolved. The main goal has changed from being the top ranking in search engines. Advertising and excerpts from articles that are deemed to be more pertinent to the searcher frequently dominate these SERPs (search engine results pages). Now, keywords are optimised for SERP marketing because of this. This method should be used across all platforms, particularly social media, videos, websites, and blog articles.

Application

• Think about the keywords that your rivals are using (try using the keyword gap tool from Semrush)
• Reuse previous content
• Choose keywords with little competition and a reasonable volume of searches.

2. Greater Focus is Paid on Local Searches

This refers to situations where someone modifies their search term to include a particular area. According to statistics, “near me” searches on mobile devices increased by 136% in 2021. You may target visitors in a particular city, nation, or region by using local SEO.

Google’s Map Pack is a crucial consideration when it comes to local searches. Businesses are mentioned here, along with a map-based indication of where they are located. When you have a Google My Business profile, you can show up in Map Pack searches even without a website. Showing people how and where to find you, helps customers in discovering companies like yours in and around your neighbourhood.

Your local SEO may be enhanced by just having a Google My Business profile.

Application

• Have an optimised Google My Business profile.
• Perform local keyword research, then use it in your content.
• Create local links.

3. Rising Voice Searches

Voice searches have become more common since the creation of Google Assistant, Apple’s Siri, and Amazon’s Alexa. Voice search is reportedly used every day by 41% of adults and 55% of teens in the US. Given that they have only been rising over the past several years, these figures cannot be ignored.

Artificial intelligence, which is currently altering how people engage with technology, is responsible for these developments. The world of internet searches and branding will never be the same again as machine learning advances rapidly. Utilizing Natural Language Processing (NLP), it is now designed to understand the purpose and context of a search, taking things a step further. These advancements have been even more successful with the introduction of conversational questions, developing into the remarkable conversational AI counterpart.

Therefore, it’s essential to optimize your content for voice searches so that it still appears on the SERP.

Application

• Choose conversational terms.
• Make a FAQ page for your website.
• Create your Google My Business profile.
• Be featured in snippets
• Optimize your site for mobile searches

4. Image Optimization for SEO

Unquestionably, images and graphics are essential components of every website. They assist in dividing up material and keeping a viewer’s attention. However, as image resolution increases, file sizes increase and the server’s download time slows. Image optimization becomes useful in this situation.

Although it should be a common procedure for all SEO experts, image optimization is rarely used. Using this technique, photos are primarily optimized for the web by having their size reduced while maintaining their quality. In addition to performing better in search engine rankings, your website will load content more rapidly and attract more visitors..

Accessibility and optimization go further than merely shrinking an image’s size with compression software. You may also use technical SEO, whether you decide to do so on the site directly or before the image is uploaded. As picture searches become more common in the next few years, this will turn out to be useful.

Application

• Image compression before uploading
• Use alternative text and rename photos using pertinent keywords
• Think about the picture format.
• The highest quality for smaller sizes is provided by JPEG.
• For simpler graphics, PNG is more appropriate.

5. The Future of Video Marketing is Now!

Popular video marketing channels include TikTok, Vimeo, and YouTube. The top app for exchanging videos and photos in 2019 was TikTok, which replaced Instagram.

If you are unsure if video marketing should become part of your overall plan, consider these facts that show how effective it can be for many different types of companies:

When your website has videos, you are 53 times most likely to show up at the top of Google results.

By only including a video on your homepage, it is possible to raise your conversion rate by 80%.

90% of users claim that videos assist them in choosing products on e-commerce websites. Videos are the most efficient approach to communicating crucial information and your point of view. Google is also working on a method for assisting searchers in finding the data they need by utilising movies.

Application

• Include video material on every of your website’s pages.
• When labelling videos, aim to include relevant keywords and main ideas.
• Make videos on pertinent topics and use trending keywords and hashtags on social media.
• Hire some freelancers to create your content.

6. Integrating Marketing AI

This method entails using artificial intelligence (AI) in conventional marketing techniques. More than 80% of industry professionals currently include AI in some way in their digital marketing strategy, making it a priceless asset in terms of speed and relevancy.

There are already many different types of marketing AI, some of which we are all now aware with:

• Chatbots
• Data Evaluation
• Writers and Paraphrases of AI Idea Generation
• Creating Content
• Natural Language Processing (NLP)

According to predictions, the market value of AI in marketing will rise from $15,84 billion in 2021 to an astounding $107,5 billion in 2028. This demonstrates clearly that marketing AI is going to stay and may soon require consideration in all strategies.

Application

• Take into account ai content automation tools.
• Analyze the data analytics for your website.
• Utilize an AI writer.
• Use customization in your marketing strategies.

7. Use Featured Snippets

Featured Snippets are short snippets of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. Featured snippets come from web search listings.

Application

• Make use of long-tail keywords.
• Make detailed material, including how-tos and instructions
• When producing content, keep the user’s purpose in mind.
• To identify information shortages, focus on the “people also asked” areas.

An Australian-based digital marketing firm known as Webgenix incorporates the use of featured snippets to grow its services on the web.

8. Updating Websites to be Mobile-Friendly

If you are wondering whether it’s vital to optimize your website for mobile searches, you have come to the correct place. It’s important to be aware that mobile devices currently account for 63% of all organic Google searches in the US, and this percentage is only likely to increase in the years to come. Hence, a key component of your 2023 SEO strategy should be creating a mobile-friendly website.

After Google released its Mobile Speed upgrade in July 2018, the amount of time it takes for content to display on a mobile device started to affect rankings.

Utilizing Google’s AMP (Accelerated Mobile Pages) technique is among the greatest strategies to improve your mobile website. Additionally, since Google uses website loading speed as a ranking criterion, it should be carefully taken into account.

Application

• Utilize Google’s mobile-friendly test to examine how mobile-friendly your website is.
• To make your site more responsive, use custom CSS.
• Boost the speed at which your website pages load.
• Check the essential metrics of your website.

The Final Note,

The SEO trends for 2023 appear to be leaning toward a more technological and user-friendly approach, while it’s hard to predict what the future will bring. In addition to making sure their website is mobile-friendly and adaptable, companies will need to concentrate more on delivering a better user experience. They will also need to be aware of voice search and ensure that their content is prepared for this developing trend.  Keeping an understanding of these constantly changing patterns is the main task of the companies to rank higher on search engines. If you are looking out for a digital marketing agency specializing in online marketing and website design for businesses in Australia, look no further than Webgenix! For more inquiries, get in touch with us now!