Top 5 Ways to Get More Phone Calls Google My Business Profile

Google is the world’s No.1 Search engine people use in routine life. The site currently holds more than 92% of the search engine market share. Creating a Google Business Profile (formerly known as Google My Business) is an important way to attract more clientele to your business.

If you want to acquire more new customers or affected roles from calls from Google My Business, consider these strategies:

Post Photos Regular:

Google My Business enables you to post photos of your places, products, services, events, staff, and customers, and listings with pictures are more likely to generate calls. A study by BrightLocal found that businesses on Google My Business with 10 photos get 3 times the calls as businesses with 1, while listings with over 20 images get more than 5 times the calls as those with 1.

Reply to Customer Reviews:

Review ratings often control the order your listings appear in a search, and top-ranked listings are more likely to collect phone call conversions. Also, consumers often take reviews into account when selecting a new business, so the better your reviews, the more engagement from new customers you can generate. Be sure to respond to reviews promptly — it shows potential customers that you value their business.

Post Content Regularly:

We all know social media pages enable marketers to post content to drive engagement, but so do GMB listings. The number of posts you make on your GMB profile is a factor in improving your ranking in local searches — posts signal to Google that you are actively maintaining your listing. Consider using posts to promote sales or special offers, upcoming events, and new products or services to drive more leads to business.

Add questions and answers

A vastly underused feature.  Don’t wait for clients to leave a question for you.  Use the feature to your advantage by asking and answering the questions yourself.  A bit like a mini-FAQ.

If you get 2 or more “valuable” votes on the answer it may appear as a snippet in your listing.  These Q&A’s can be used to answer queries such as: How quickly can I get an appointment, how long does the service take, and are there any special offers?

Drive More Calls with Local Search Ads:

If Google My Business is a good source of phone leads for your business, you can test investing in Google local search ads to boost call volumes, especially to locations that aren’t getting as many calls. Local search ads appear at the top of GMB results, increasing their visibility and likelihood of driving a call or other conversion.

Conclusion

Businesses rely on phone calls to power their growth. If you’re looking to generate more phone calls for your business, then following the tips above will lay the foundation for success.