How to Increase Domain Authority of Website?

Domain Authority (DA) is a metrics which indicates the authority of your website domain. The Domain Authority rank is between 0 to 100. The higher ranking of your domain authority while increase chances of your greater ranking in search engine result pages (SERPS) and help you to getting more organic traffic on your website. DA is not used by Google and will have no direct impact on your rankings. Increasing your DA solely to increase your DA is pointless vanity.

The Domain Authority metric was developed by Moz, but similar companies also have created other metrics that evaluate domains based on a number of factors and give them a rating from 0 to 100.

There are several steps to increase domain authority of your website as below:

1. Update on Your Off-Page SEO

Your link profile is the most important metric for improving DA. Websites with a strong, clean profile will get higher DA score than websites with a not so good link profile.The process of improving your link profile is Off-Page SEO. To make your link profile stronger, and improve your Domain authority you need to follow below steps.

– Make your link profile stronger

one of the most challenging parts of SEO is to make you link profile stronger. Link building is a huge topic and difficult to understand for beginners. You can improve link profile by natural link building and blogger outreach.

– Remove bad links from your profile
you need to use a tool like Moz Explorer or Semrush to find out the bad links. You can devalue the link by applying “no follow tag”.

2. On-Page SEO

The next step in improving your domain authority is to optimize your on-page SEO. It is related to optimize your website page and content. It includes proper use of head tags, optimized and crisp title and description, URL structure & SEO optimized permalinks, use of keyword naturally in content and adding internal links to your content. Quality of content is biggest ranking factor for both on page and off page SEO.

3. Work on Your Technical SEO

Technical SEO is related to low-level SEO tasks and usually, it’s a one-time activity if you are taking care from beginning. On the other hand, if the technical SEO of your website is not correct, then that can make a huge impact on your Domain Authority and rankings.The technical SEO setting includes:

• Make sure your website Register with Google Search Console
• Create & optimize your xml sitemap and submit to Google
• Check your robots.txt settings and set Fetch as Google to ensure that Google and other search engine spiders can crawl your website without problems.
• Secure your web site with SSL

4. Make Sure Your Website is Mobile Friendly

It is important to have your web site mobile friendly and responsive. Mobile searches are more than desktops now a days. Most Users start search on mobile and then continue on desktop. Google is also working on mobile first index, and ignores unresponsive designed UI web sites. You can take Google’s mobile friendly test to verify your website responsiveness.

5. Improve Your Social Signals

Pages that are popular in Google tend to have many likes, shares, and tweets. Although officially
Google has stated that social signals are not part of the Google Ranking algorithm, but you can observe clear correlation between pages that rank high on Google and social sites.

To improve social footprints you need to follow below steps

• Create Facebook page and try to get more followers
• To make sure that you have active social media presence in some of the famous social networks so you’re content get some attention from social sites.
• To ensure that you have added social media feeds or share button on your web page

6. Get fewer spammy links:

Many SEO professionals use spammy links generation to get more backlinks to website. But, keep in mind that more spammy links can affect bad credit to your site. An SEO agency in Melbourne, suggest to get only quality backlinks rather than spammy or low quality backlinks. High quality DA backlinks gives good result.

7. Be Patient:

Increasing your domain authority is not some technique that can be benefits done overnight. It will take time for MOZ crawlers to read and evaluate your website after you make above changes, so you need to have patient.

A low DA score does not mean that your website will not perform well on Google ranking. A high DA score make sure that you are on the right path, but it does not guarantee that you will get better rankings or traffic.