How Do You Boost Your Website’s Domain Authority?

You want to rank higher on the Google search! We understand! You want organic traffic for your website! We get it! You must have read somewhere that you should increase DA to achieve that. Well, that will certainly help but as opposed to popular belief that is not the ultimate solution. Sure! Your website’s domain authority increase will assist you in ranking higher on the Google search and in turn getting organic traffic which is essential for your business but that alone won’t help. Emphasize high-quality backlinks from authoritative websites instead of extending the domain. Once you’ve done that, it’s time to boost the domain authority of your website.

With this article, we aim to help you understand the concept of domain authority, how to evaluate it and what are a few ways to boost it. 

What is Domain Authority?

Google considers a myriad of parameters when determining a website’s search engine ranking. The role of the domain authority of a website has become increasingly important over time. A domain authority score is a Moz-developed algorithmic metric that evaluates the strength of a website’s potential to rank. 

In simple terms, if your domain authority is higher, your website is more likely to rank higher in search engines and attract more organic traffic. A DA of 50 or greater, for example, has a far higher chance of ranking for a lucrative search keyword than a DA of 20. Furthermore, your domain authority can also be used to evaluate the strength of your website to that of your competitors.

NOTE: While domain authority indicates success, it doesn’t guarantee it. Google does not use this metric, therefore increasing your DA will not immediately improve your website’s ranking in Google search results.

How to Evaluate Your Domain Authority?

Don’t worry! You don’t need to be a tech expert to evaluate your domain authority although it may seem a little complex at first. While the whole process to improve domain authority may require you to hire some professionals, to check website domain authority you don’t need anyone. The free Moz Domain Analysis tool is the simplest way to determine a website’s Domain Authority.

Simply type your website’s URL, and the program will display its Domain Authority score as well as other critical details. This contains the number of ranking keywords as well as the leading pages by links. Because your DA is a relative score, you should consider it in the framework of your competitors’ websites. Make a list of the websites that show slightly above and below you on a search engine results page (SERP) for a keyword for which you are ranked. Then find out what their DA is.

How to Boost Domain Authority?

Now that you have got a little better understanding of what exactly domain authority is and how you can evaluate it, let’s get to the real source of the matter – increasing the domain authority of your website. Let’s make one thing clear – to increase domain authority, you will need to hire professionals. Be prepared to spend some bucks and think of it as a long-term investment.

NOTE: Boosting domain authority takes a substantial amount of time. There is no way to immediately improve it. But hiring professionals can speed up the process as they have the required resources and experience to do so.

Start With Link Auditing

As a matter of course, writing quality, well-researched content will boost your SEO status (and DA score). However, by employing a keyword research tool to do a link audit, you can jump-start your DA score. You’ll be free to delete or refute backlinks that belong to the low-authority sites, spam sites, or unreliable sites that use black hat SEO practices once you’ve completed a full link audit. This ought to help.

Website Content with Internal Linking

You should optimize all on-page code, which includes title tags, image alt tags, and the content itself, for both Google search engine ranking and domain authority. Often websites are so focused on gaining external links that they forget about the effectiveness of the internal links. Internal links assist users in finding what they are looking for, hence increasing their consumer experience. This means that even if they’ve fallen into the archive of blog posts, they can still use one of your internal links to get back to your site.

High-Quality Backlinks

If you want to boost your website’s DA, seek out high-quality links from domains with a higher DA than yours. Your DA will grow more quickly as a result of this. Also, make sure you’re not obtaining links from sites that have a higher spam score. A high spam score can cause a website’s authority to be revoked. You send a clear indication to the Moz metrics about the quality of your site by ensuring that it receives links from high-authority sites.

Follow the simple methods above to improve your website’s domain authority. Consider an SEO agency Melbourne if you don’t have the knowledge or resources to do it yourself.