Google Move out one step closer to deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

Check On the lead of Apple’s Safari and Firefox, this January Google announced the ending of support for 3rd-party cookies in Chrome by 2022. All Together, the company advertised its “Privacy Sandbox” scheme as an industry cooperation to develop new privacy responsive techniques of audience targeting that don’t depend on unique IDs or specific cross-site tracking and offer personalization with privacy.

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