Digital Marketing Trends to Get Ahead In 2022

There is always a huge benefit in digital marketing trends and revolution in marketing around the turn of each year. 2022 will be no distinct, in fact, it’s especially true since the pandemic has pushed sliding pressure on marketing your business budget significance that digital marketers are looking for new cost-effective methods.

The study revealed that customers are highly receptive to contextually ads. Most APAC consumers —91% in Singapore, 86% in Australia, and 75% in Japan — like better digital ads to appear along with relevant content. Another survey, The Context Effect, reveals that ad-context improves impressiveness up to 40%. These conclusions prove that digital marketers can achieve higher brand fame and provoke positive passionate reactions from customers by reaching them in appropriate settings.  

Videos will keep growing in popularity.

Both internationally and regionally, the amount of video matter on the internet is bursting given the ease of convenience. eMarketer data forecasts that by2025, digital video will turn up 82.2% of internet users in Asia-Pacific. We noticed short-form videos such as TikTok and Instagram Reels attractiveness during the pandemic.

Australians visibly enjoy appealing with video content, as video viewability stages increased in Australia and it also entered the world’s highest desktop video ad conclusion at 78.3% and lowest drop-off rates. The reputation of video is set to rise up in the potential.

Retail media will drive profitability

eCommerce is up, with assets increasing by nearly 54% at the end of last year. The market is likely to continue quickening and maturing in 2022. While merchants have experienced a rise in online sales during the pandemic, productivity remains a contest. That is where retail media advertisement will come in.

The rise of ad-based streaming services 

 

As per Criteo’s 2021 research, Australia is gradually open to video ads. Over 50% of Auzzie Businesses are happy to get video streaming services with marketing if it means they save money. A further 1-in-5 Australians (20%) are wanting to share their data with supporters. This is in chances to obtain more relevant and customized video ads.

As Australians progressively look for on-demand, convenient entertaining options. OTT and CTV services and programs will take an even larger share from free-to-air television. Advertising payout will gradually be invested in video formats as more Australians agree to a mixture of subscription and ad-support video offerings.

There is no rejecting 2022 will be a year of transformation for marketing. Brands are planning for the future of addressability. Digital Marketing agencies should be looking to participate in future-proofed solutions. These include combining first-party data in their marketing strategies, appropriate advertising, retail media and video.