Visual Search : How to Optimize Your Website for the Latest SEO Trend.

if you were shopping online, looking for a specific eatery or trying to identify a landmark, you had to use keywords to find what you were looking for. However, the search engine is finally hitting up with how our brains work, with visual search allowing us to simply perform image-based searches. What does the rise up of the image-based visual search mean for your site’s text-based SEO?

Most SEO methods rely on changing text anywhere on your site, such as the keywords on a page. Visual search raises the importance of image optimization, which is often overlooked in SEO strategies. But visual search can also enhance your site’s non-visual SEO system of measurement as it gives in more visitors who spend an extended amount of time on your website. Visual search marketing is set to change how users buy online and intermingle with brands, making it vital to become an early adopter to exploit on the prospective gains.

Tips to Optimize Your Site for Visual Search Marketing

File Names and Alt Tags

File names and alt tags are your chance to tell search engines and visitors to your site what an image is. Use applicable keywords to define images in file names, which are read by search engines, and in alt tags, which will reveal when an image is not offered or when a viewer is using a screen reader. Websites are rewarded when they use original images with the search term that accurately define them. But don’t use this as an opportunity to keyword stuff, if not your site will get penalized.

Image Captions

Image captions provide more context to an image, especially if they contain relevant keywords but aren’t stuffed with them. The more relevant, engaging content your page has, the better chance it has to rank for what you want it to.

Image Variety

Boosting the number of images on your website will not only be good for SEO, but it’ll also attract to your website visitors. Use high-quality, exclusive images (as opposed to stock images) on as many website pages as potential, if not all of them. Be sure to involve images of all of your business’s products and services on your website, and revise old, low-quality, or outdated images.

Social Media

Social media is an ideal opportunity to visual search. Social media marketing is teeming with images, any of which can serve as motivation for purchase judgments. When a user sees your image, they can click on it and be led to your website to be shown other images of the same, similar, and matching products. With a devoted visual search promotion strategy, you can even target your ultimate audience on the social media platforms they use.