Top 5 Tips to Rank Higher on Google SERP

SERP Ranking for a keyword in organic search is an ongoing process. You won’t get the results you want 100% efforts, especially if you’re a new website trying to rank for a right keyword, but if you take content marketing and SEO genuinely, you can start to make things happen. Things like keyword rankings, website traffic, and sales. Most Likely, is your content neglecting to gain visibility in the SERPs?

More crucially, every website is unique. This implies that using a certain tactic does not guarantee a particular result for your website.

Here are some best ways to improve your keyword rankings in Google for long-term.

How Long Does It Take to Improve your keyword Rankings?

How long it will take to get my website rank on google? How long SEO takes: it depends. Skill, budget, the level of competition, and how your website loads up against the competition can all play a role in how fast one can move the dial.

So, if you want to increase sales and leads by taking your website to the first page of Google, here are top 5 tips/steps you should take immediately.

Target the Right Keywords

You might think you know what kind of keywords you want to target, but fact-check your abilities. There are many online keyword tools to get an idea of the search volume for the specific keyword as well as the competition before you finalize your keyword choice.

To make sure your keyword objectives are aligned with key business objectives and offer real benefit, it’s essential that you understand both the search intent behind them and the trouble of ranking.

Choosing right keyword that’s relevant to your product/services

You’re more likely to succeed in ranking for a keyword if the term is relevant to your site and your business.

Doing a thorough SERP analysis will be essential. Check out what’s currently ranking in the top search result for your primary keyword targets including:

• Related searches
• People also ask
• Google autocomplete suggestions
• Other advanced search features

  

 

Having an idea on what is necessary to rank for a particular keyword will help you get conclusions about what content marketing efforts will be needed and come up with a plan for formation.

Ahref SEO Tool is really great for competitor research analysis

You simply enter a keyword, and it will show you which company or website is on rank for that particular keyword.

2. FIX On page Changes / Technical Issues

• Fix Duplicate Content
• Perform a Technical SEO Audit
• Optimize for Mobile
• Optimize for Speed
• Browser Caching
• Script Handling

3. Work on the quality Backlink

friendly speaking, then, getting high quality backlinks from more referring domains should help you rise the ranks. So, what you need to do is look at the SERP and look at the number of referring domains to the pages that outrank you. Both internal and external backlinks continue to have a huge impact on how your website ranks.

Exact Match Anchor Text

Abuse of exact match anchor text can be exterminated as an external linking strategy but still plays a significant role when selecting core anchor text.

4. On-Page Optimization

On-page SEO is the best practice of optimizing your website web pages in order to rank higher and earn more relevant website traffic in search engines. It implies to all actions that can be taken directly within the website in order to increase its position in the SEO rankings. Below are some major on page changes you will need to look at before starting your SEO submissions.

• Create Unique, Brief & Descriptive Titles
• Keyword analysis & effective URL mapping
• Content Optimization
• URL Scanning and optimization
• Checking content for duplication
• Page Speed Analysis*
• Canonicalization/301 Redirect
• txt Creation/Optimization
• Meta tag optimization: We will write and implement the meta tags (title & description) and will implement.
• Image alt tag optimization: We will provide SEO friendly alternative tags.
• Creating robots.txt file and implementing the same on the website
• Creating xml sitemap for google crawl for website
• Setting up Google & Bing webmaster account
• Submitting XML sitemap in Google & Bing webmaster tool
• Creating of Google analytics and/or linking Google Analytics with the website
• Implementation Header Tags (H1, H2, H3…) in an SEO friendly manner.
• Website Speed optimization
• Blog Optimization (As and if Required)
• Schema Markup Analysis*
• Heading Tags Optimization
• Check GMB for Local Listing
• Website Review Using Different Tools and Recommendation for Improvement
• Add SEO data to each post (Meta tags etc.)
• Title Tags Optimization
• Keyword Research
• Google Business Page Creation
• Website Responsive Check*

5.) Focus on the User Experience

Client experience and brand value are significant with regards to driving natural inquiry.

While client experience may not be an immediate obligation of an internet searcher advertiser, it’s significant that client experience and SEO cooperate.

Keyword research: Confirm that you’re focusing on keywords that have the right search intent and are lined up with the language that your target right audiences use.

Page tagging: Ensure page labeling is drawing and encourages clicks to your website (title tags, meta descriptions, fundamental headings).

Content optimization: Keep users on the page and deliver them with another logical objective or next step. This includes everything from the routing to the copy, inner cross-linking, and call-to-activities on your site.

Page speed: Give clients the substance they are mentioning rapidly and seamlessly across devices. Compress images be mobile-friendly, nice code, and speed up your server.

6.) Focus on Quality content marketing – Off-page Activities

you should focus on gaining quality backlinks to your website for better performance. Kind of activities called off-site SEO tactics, hence we created and put together a complete SEO off page checklist of everything you should try at in your SEO effort. Off-page SEO refers to optimization actions you can do outside the limits of your website. Some of the main SEO activities you should focus on and continue regularly.   

• Link Building is King
• Blog Content Marketing
• Blog Commenting
• Guest Posting is Still Hot
• Forums Posting Is a Thing
• Create High Business Profile
• Incorporate Videos and Images
• Build Relationships with Webmasters/Influencers
• Articles on High authority website
• Document Sharing Is Good for You
• PR/News release

Continuously Optimize & Improve Content

We realize that web index results are continually changing, and this implies you have to make persistent advancements and enhancements to your substance.

Invigorating your content will guarantee that you’re offering clients with the best data and driving expanded keyword visibility.

Then again, in case you’re continually for opportunities to refresh your content and provide users with the best information, you will likely see keyword ranking increases.

Keep your eye on your content, the more opportunity you have to:

• Generate quality inbound links.
• Drive social media Like and shares.
• Gain traction to the piece.
• Rank better.

7.) Stay on Top of Algorithm Updates

Why should you worry about Google’s last algorithm updates?

Knowing when an algorithm update initial hit and when it formally ended is useful for tracking purposes, and will let you trace back keyword and traffic variations to the core cause.

This will help you discover possible reasoning for how/why a website was hurt by an update or certain keyword rankings and bits of content that may have been stuck by it.

Conclusion

If you aren’t driving the results you need from certain ranking tactics, it may be time to take a step back and look at your website more holistically. If you are not sure how to improve your keyword ranking, you can get help with Digital marketing experts or hire SEO agency in Melbourne that can get the job done.